Running an online store on Shopify requires more than just adding products and hoping for sales. To drive traffic and get more customers, you need strong SEO. That’s where a Shopify SEO expert can help. But finding the right one isn’t always easy. You want someone who knows Shopify but brings proven SEO strategies to grow your store.

This guide will walk you through the steps to find a reliable Shopify SEO expert who can help boost your search rankings and bring in real results.

What Does a Shopify SEO Expert Do?

A Shopify SEO expert focuses on improving your store's visibility on search engines like Google. They handle tasks such as:

Keyword research
On-page SEO (like product page optimization)
Technical SEO (like site speed and structure)
Link building
Content strategy

These tasks help your site rank higher, so more people can find and buy from your store.

Some Shopify SEO experts also act as white label digital marketing experts, offering services to agencies that want to resell SEO without building a team from scratch. This can be helpful if you’re a business owner who works with multiple clients or wants SEO bundled with other services.

1. Look for Shopify-Specific Experience

Not all SEO experts know how to work with Shopify. The platform has its own structure, theme system, and built-in SEO features. Make sure the person you choose has real experience with Shopify stores.

Ask for examples of past projects. A strong Shopify SEO expert should show proof of rankings, traffic growth, or sales improvement from their past work.

2. Check Their Knowledge of Technical SEO

Shopify has built-in SEO, but that doesn’t mean everything works out of the box. A good expert knows how to:

Fix crawl errors
Improve site speed
Set up proper redirects
Deal with duplicate content issues
Optimize mobile performance

These steps are essential if you want your Shopify store to rank well.

3. Read Reviews and Ask for References

One of the best ways to judge a Shopify SEO expert is through reviews. Look at platforms like Google, Clutch, or LinkedIn. You’ll often find honest feedback from other store owners.

You can also ask for direct references. Reach out to previous clients and ask if they were happy with the work, communication, and results.

4. Ask About Their SEO Strategy

A trustworthy Shopify SEO expert won’t use tricks or shortcuts. They should explain how they plan to grow your traffic using safe, long-term methods.

Ask about:

How do they find keywords
How do they build links
How do they create and optimize content
How often do they report results

The best experts provide clear steps and avoid vague promises.

5. Make Sure They Use the Right Tools

Reliable SEO work requires tools for research, tracking, and audits. Make sure your expert uses tools like:

Google Analytics
Google Search Console
Ahrefs or SEMrush
Screaming Frog or similar for audits

This shows they use data to guide their decisions rather than guessing.

6. Choose Someone Who Communicates Well

SEO takes time. You’ll want regular updates on how your Shopify store is performing. Choose a Shopify SEO expert who offers clear reports and responds quickly.

Whether they act alone or as a white label digital marketing expert, communication helps you stay on the same page and ensures goals are met.

7. Understand Their Pricing Structure

SEO pricing can vary. Some experts charge by the hour, others charge a flat monthly fee. Know what’s included and whether you’re locked into a contract.

Ask for a breakdown:

What services are included?
Are there extra fees for link building or audits?
How long before you might see results?

Avoid anyone who guarantees fast rankings. SEO is a long-term process, and promises of instant success often mean they’re using harmful tactics.

8. Look for a Partner, Not Just a Provider

The right Shopify SEO expert should feel like part of your team. They’ll care about your goals and want to grow your business. If they also offer white label digital marketing services, they may bring even more value, like email marketing or paid ads.

Choose someone who asks about your business, target customers, and goals. That means they’re invested in your success.

9. Watch for Red Flags

Be cautious if you see any of the following:

No case studies or client examples
Vague answers about SEO strategy
Guarantees of fast results
Poor communication
Outdated SEO tactics (like keyword stuffing)

The best experts stay current with search engine updates and use strategies that protect your site long-term.

10. Start With a Small Project

If you’re not sure, start with a short-term project like an SEO audit. This gives you a chance to see how they work before committing long-term.

A good Shopify SEO expert will impress you with insights and suggestions even on a small project. It’s a safe way to test the waters without risking too much.

Final Thoughts

Choosing the right Shopify SEO expert can make a huge difference for your online store. With the right person on your side, you’ll attract more visitors, increase sales, and build long-term success.

Look for someone with Shopify experience, technical knowledge, clear communication, and a record of success. Whether you need a direct partner or a white label digital marketing expert, taking time to pick the right fit will pay off in the long run.

How to Find the Right Shopify SEO Expert for Your Online Store

Find the perfect Shopify SEO expert to boost your store’s visibility, traffic, and sales with these smart hiring tips.