KisaanSay, a direct-from-origin food brand, has raised Rs 34 crore in a funding round led by NABVENTURES through the AgriSURE Fund. The round also saw participation from senior industry leaders.

The company said it will use the funds to expand distribution, invest in marketing and brand-building, strengthen its team, and build a full-stack technology infrastructure. The capital will also be deployed to improve supply chain efficiencies and deepen category penetration.

Nitin Puri, Founder & CEO, KisaanSayIn this conversation with Adgully, , shared insights on how sustainable agriculture practices contribute to long-term public health much more.

KisaanSay operates on a unique co-brand and co-profit model. How does giving farmers a stake in the branding and final profit change their approach to supply chain compared to the traditional 'sell-and-forget' mandi system?

KisaanSay's co-brand/co-profit partnership model with farmer enterprises is indeed unique. This is the first time a private-sector food company is sharing profits with farmers while also giving a name & face to the respective farmer groups on every pack. This proposition introduces a sense of responsibility among farmers whose enterprises pack these products in their processing units. This approach also instills a sense of pride & ownership regarding food safety, hygiene, and quality in the minds of the farmers who pack these products.

Read More:https://www.adgully.com/post/15613/consumers-are-looking-for-fact-based-trust-more-than-third-party-certification-nitin-puri

Consumers are looking for fact-based trust more than third-party certification: Nitin Puri

KisaanSay, a direct-from-origin food brand, has raised Rs 34 crore in a funding round led by NABVENTURES through the AgriSURE Fund. The round also saw participa