1、 The traditional narrative of life is being rewritten

For a long time, the default life trajectory in society has revolved around love, marriage, and childbirth, and important milestones in life have also been defined by these events. But as the single population expands and independence consciousness increases, more and more people no longer consider marriage, love, and childbirth as a necessary option, and the sense of happiness and ceremony in life begins to be defined by themselves.

1.1 The template of a single life is broken

In the past, life progress was hijacked by marriage, love, and childbirth; Nowadays, being single, marrying later, not getting married, and having sex have become normal choices, and life is no longer just one standard answer.

1.2 Self satisfaction becomes a new necessity

People are more willing to pay for experiences, emotions, space, health,吸うやつ and personal growth. Consumption no longer serves the family, but rather serves the 'self'.

2、 Single Generation: Creating Your Own Consumption Calendar

Not bound by marriage, love, and childbirth, the single population constructs a unique annual consumption and lifestyle rhythm with new life rituals.

2.1 Self growth Node

Certification, promotion, travel, skill learning, and living alone anniversary have all become life events worth celebrating, driving learning, travel, digital, and cultural and creative consumption.

2.2 Quality of Life Nodes

Moving and revitalizing, monthly healing, quarterly physical examinations, and annual physical examinations make daily life more ceremonial, and the consumption of home furnishings, home appliances, health, and skincare continues to rise.

2.3 Social and Emotional Nodes

Friends gathering, interest communities, city strolls, and alone time form emotional support, promoting consumption of food, handicrafts, performances, pets, and more.

Future trend: A diverse life is more worthy of respect

The value of life is not defined by marriage, love, and childbirth. The single generation living, consuming, and celebrating in their own way is driving society towards a more inclusive and diverse value system. True happiness is living at your own pace and becoming the way you want to be.

the single generation is creating a new consumption calendar

Marriage, love, and childbirth are not the only answers to life